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Sponsor the education program or the expedition and promote your organization with tens of thousands of students and thousands of travel enthusiasts.
By contributing to the Tire Tracks unique African expedition, you will help the Tire Tracks team gain direct access to the necessary research facilities and resources required for them to explore, experience and report on the true Africa.
By sponsoring us you will also attract the eyeballs of tens of thousands of students and teachers using the education program several times a week, as well a large number of travel, overlanding, 4WD and Africa enthusiasts that will follow the expedition as it progresses.
We have over 30,000 students signed up to use the program, which kicked off in September 2005, and expect to have hundreds of thousands of users during the first two years of the program.
Any contribution (monetary or in kind) you can make to help us unravel the great African mystery, and/or any help you can give us to raise awareness about this project, is greatly appreciated.
Sponsor a mile, special week, country or topic or lesson
Apart from general sponsorship we offer the opportunity to sponsor specific parts of the education program or the expedition.
| sponsor a mile |
Sponsor a mile and we will feature your name on the website on the day we drive your miles. |
| sponsor a week |
With this option, you will be highlighted in the education program and on the expedition website as a special sponsor, for a period of your choice. You can choose a period that coincides with a special event or a marketing campaign. |
| sponsor a country |
With this option, you will be highlighted as a special sponsor for the period we travel through a country of your choice. You will also be highlighted on the country pages of the education program and the expedition website for the entire duration of the expedition. |
| sponsor a topic |
This option allows you to sponsor a specific topic in the education program that is related to your company's products, services or activities. Links to your company and / or products can be provided. Please contact us for a complete list of available topics. |
| sponsor a lesson |
This option allows you to sponsor a lesson in the education program that is related to your company's products, services or activities. We can develop the lesson for you, or you can provide it yourself. Please contact us if you would like to know more about this option |
Sponsor Benefits
To thank you for your support, all sponsors are displayed on our dedicated Sponsor web page, and have the option to receive first-hand accounts of the Explorer's adventures as they explore the African continent. For significant contributors, the Tire Tracks team offers additional benefits:
- Delivery of our final expedition report which includes details of the Tire Tracks project, research performed and our achievements.
- Placement of sponsor's products and/or logo during media events and presentations.
- Provide product or service testimonials for marketing purposes.
- Public appearances or interviews at company events, presentations or trade shows.
- Reference sponsor in expedition-related publications.
- Display of sponsor's logo and web links on the Tire Tracks education website.
- Upon request, testing and reporting on specified products throughout our two year African adventure.
- Upon request, delivery of special reports, on the road interviews, special photos or video footage to use in marketing campaigns.
- Upon request, delivery of special reports, on the road interviews, special photos or video footage with employees in overseas offices for use internal communications.
For detailed information on sponsorship, download the contribution levels and sponsor benefits , send us an email or fill in this form, and we will contact you.

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